When assessing web page construction and format, there’s a refined, but strategic manner to make use of photos in an Search engine marketing-friendly method (past ALT tags) that improves your search rank whereas permitting you to combine the required advertising message(s). Confused? Let’s take a look at an instance:
Suppose you use a travel site and also you wish to optimize a given web page for the time period “Las Vegas resort”. Suppose that you just additionally wish to embody an attractive advertising and marketing message reminiscent of “Guide now and save 20%!”. The aforementioned tagline lacks descriptive textual content, however possesses persuasive traits. That being stated, you might wish to place the tagline in a picture and the important thing phrase (i.e. Las Vegas lodge) in a header tag. This locations emphasis on the specified time period, but nonetheless supplies a advertising alternative with out compromising key phrase consistency.
In different phrases, pictures are a terrific place to insert advertising messages that lack the required key phrases and phrases. Leveraging this method will be sure that descriptive textual content is listed, whereas much less advertising and marketing jargon is neglected. The mix of keyword-rich content material and attractive messaging will fulfill each side of the strategic equation.